Everyone has to eat. More than 1.6 billion people use Facebook. So, that must mean that Facebook is a great place for restaurants to be.
If your restaurant isn’t on Facebook yet, it’s time to take the plunge. And, if you are on Facebook, are you using it to your advantage?
Social media is a great way for your restaurant to engage with your customers while building customer loyalty. When you add social media to your restaurant’s marketing strategy, you can increase awareness and motivate diners to walk in the door.
Engaging your customer is more than offering specials and deals. It’s about creating a relationship with your customers, enticing them with your food.
First, you want to think like your customer. If you were joining the conversation on your Facebook page, what would you want to know? What would you care about?
Now start imagining what different types of your customers look like. What is their demographic? How old are they? Do they own or rent? What are their interests? Lucky for you, Facebook Insights can help you out with some of this information.
It will be easier for you to market to your customers if you know their personas.
Next, decide on the tone you’ll take on your Facebook page. Are you the neighborhood hangout? Or, do you meet the needs of families? Perhaps you’re a fine dining establishment, or you might be fast causal. Whatever your niche, find your tone – playful, serious, educational or a combination.
Lastly, remember that Facebook is a social platform, and the most successful restaurants using Facebook for their restaurant marketing are leveraging the social atmosphere. They are sharing interesting and engaging content, mouth-watering photos of their food, tips and tricks and more. Then, they pepper their posts with a few coupons or outright sales pieces.
Now that you have a basic look at Facebook marketing, let’s look at more in the next blog on Facebook marketing ideas for your restaurant.
DiniROS is the preeminent partner to best-of-breed hospitality chains and enterprising, on-premise, emergent bar & restaurant brands like yours. Whether it be our measured marketing services, proven promotions or fully automating your restaurant, DiniROS can deliver revenue and returns through a transformative and translatable experience in your venue.
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